Juicy – Raw fish food photography Pune & Mumbai

Photographing food is always a fun challenge that gets the creative juices flowing. Making the food look delicious to the viewer is the ultimate aim. Ideas, moods boards, props, lighting, stylist and a whole lot of circus goes into creating a beautiful photo. Photographing raw food takes the challenge a notch up because it requires special attention to detail and technique to make the food look fresh and appetizing. Raw food doesn’t have the benefit of cooked food’s natural textures and colors. Especially sea food. You need it fresh and the execution needs to be super quick before it shows the signs of wilting.

Juicy is an online food delivery portal who hired us to created multiple set of photos of various products they were offering. It my first time to photograph an uncooked crab! The project taught me time management in a new way. Our refrigerator smelled fishy for a week or so ;)

Here is a selection of photographs from the shoot. It took us 4 days of planning, setups, photography and edit all the list of food items deliver it fresh to the folks at Juicy.

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